Arctic monkeys: Young And Successful
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Author: Music Babylon
The four-piece indie rock/post-punk revival band from High
Green, a suburb of Sheffield, England Arctic Monkeys rose to
fame in 2006. Their two singles, I Bet You Look Good On The
Dance floor and When The Sun Goes Down, both went straight to
number one in the UK Singles Chart. Formed in 2002, the band
currently consists of four 19-year-old teenagers. Let's make a
short review of their success.
Unlike many of their contemporaries, who were marketed and
advertised extensively by record labels, Arctic Monkeys achieved
their success through fan-made demo tapes and online
file-sharing, with fans singing along at gigs of songs which had
never been officially released. In his interview to a British
magazine owner of the Sister Ray music shop in London Phil
Burton noted that in fall 2005 they were dashed will calls by
fans of the Arctic Monkeys, eager to but their single Fake Tales
of San Francisco. Though the band remained in shadow, as many as
50 people's were registered calling every day inquiring their
single. The success seems overwhelming, even for Madonna.
At their 2005 concerts, the band are better known for their
sing-along nature and fan participation than for excessive
lighting effects, pyrotechnics or other effects. Fans frequently
join in, with the entire intro to When The Sun Goes Down
typically sung by the crowd.[14] However, their somewhat frugal
shows have sometimes been criticized by reviewers. Eventually,
the band signed to independent record label Domino Records,
releasing their first album Whatever People Say I Am, That's
What I'm Not, which charted at number one and broke the record
for the largest first week sales of a debut album in UK history.
Whatever People Say I Am, That's What I'm Not became the fastest
selling debut album in UK chart history, selling 363,735 copies
in the first week. However, Arctic Monkeys strive for larger
success. They allege they can do it. Music critics believe
Arctic Monkeys are just about to cause a music revolution.
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